Mohamed Salah

Creative designer and internal communication expert with over 21 years of experience blending art direction, creative concepts, innovative thinking, strategic communication, and MIS expertise. 

At SIRC Group (PIF Company), I lead internal communication strategies and initiatives aligned with business goals, producing impactful visual content and driving employee engagement campaigns that support strategic alignment and enhance corporate culture.

I provide art direction and lead design teams to ensure high-quality, brand-consistent deliverables that reflect the organization’s identity and purpose. My expertise includes internal HR messaging, awareness content, and internal event branding, visual storytelling with innovation across digital and corporate channels to enhance employee engagement.

I also design, analyze, and deliver high-level executive presentations and infographic reports for the Board of Directors, NRC, CEO, and VPs across SIRC and its subsidiaries.

​

With a strong background in multimedia design, advertising, and data analysis, I align creative outputs with strategic goals, transform complex data into clear visuals, and manage all campaigns with creative precision and time efficiency.